The Billie Eilish Experience

An immersive music experience, she created in collaboration with Spotify for her debut album, When We All Fall Asleep, Where Do We Go? Throughout the albums 14 tracks, you get a unique experience for each. Activating, touch, smell, sound and even the temperatures of each room is different.

This is important because this marks a significant change or shift in the culture of how we consume music and digitally focused content. It may just be a small blip but when content and music giants like Spotify get in on it, it can mean major moves are gearing up. What do you think?

Check the video below: